Marketing leadership experience
Marketing, digital and customer experience leadership across MENA, North America and Asia Pacific. The roles below explain the organisations, my responsibilities and the work I led.
Managing Director, Middle East
- Company
- November Five
Digital product and applied AI studio delivering strategy, design and development. - Years
- 2026 to Present
- Location
- Dubai, United Arab Emirates
Lead the Middle East business, working with clients and teams to define and deliver digital products, customer experience and applied AI. Connect business priorities with product and experience delivery.
President
- Company
- Bates, WPP
Integrated marketing and communications agency - Years
- 2022 to 2025
- Location
- Dubai, United Arab Emirates
Led the UAE business across brand strategy, advertising, communications, media and customer experience. Built strategy and CX capabilities to connect these disciplines more closely in client work. Developed the leadership team and changed how the agency operated, supporting threefold revenue growth in two years.
Managing Director CX, North America
- Company
- Havas Health Network
Customer experience and relationship marketing business within Havas - Years
- 2019 to 2022
- Location
- New York, United States
Led multidisciplinary teams delivering customer programmes for the regulated healthcare sector, bringing together digital products, CRM, content and experience design. Helped launch and build the North American CX practice.
Partner, General Manager
- Company
- PENSO
Marketing and digital strategy consultancy - Years
- 2016 to 2018
- Location
- Melbourne, Australia
Led consulting across Australia, the Middle East and Southeast Asia, connecting customer experience strategy with digital delivery. Built the Dubai office and managed regional operations.
General Manager
- Company
- Ogilvy
- Years
- 2015 to 2016
- Location
- Dubai, United Arab Emirates
Led integrated customer experience and relationship marketing programmes for regional and global organisations.
Head of Client Services
- Company
- Havas
- Years
- 2012 to 2015
- Location
- Dubai, United Arab Emirates
Built and led client partnerships spanning digital strategy, media, technology, and delivery.
Head of Account Management
- Company
- Publicis Sapient
- Years
- 2010 to 2012
- Location
- Dubai, United Arab Emirates
Managed complex digital programmes and multidisciplinary delivery teams.
Account Director
- Company
- Ogilvy
- Years
- 2007 to 2010
- Location
- Bahrain
Led client relationships and integrated programmes across brand, advertising, digital, and customer experience.
Account Manager
- Company
- Proximity Worldwide
- Years
- 2004 to 2007
- Location
- Dubai, United Arab Emirates
Built the early foundation of a career across direct marketing, digital delivery, and customer relationships.
Graphic Designer
- Company
- Self employed
- Years
- 2002 to 2004
- Location
- Toronto, Canada
Worked independently in graphic design before moving into account leadership and digital marketing.