Areas of Expertise
Marketing responsibilities spanning brand strategy, integrated campaigns, customer relationships, digital experiences and the technology that supports them.
Brand strategy and positioning
Defining the proposition, audience and positioning that guide communications and customer experience.
Integrated marketing and campaigns
Connecting creative, content and media around a shared marketing objective.
Customer experience
Connecting the brand promise with what customers experience across digital and service channels.
CRM and customer relationships
Developing relevant communications and lifecycle programmes that support engagement and loyalty.
Brand launches and go to market
Bringing positioning, communications and channel planning together for launch.
Digital product strategy
Connecting customer needs and business priorities with product design and delivery.
Marketing technology and measurement
Connecting technology, data and workflows so teams can execute and assess marketing activity.
AI in marketing and customer experience
Applying AI to relevant marketing and customer problems, with clear measures of value.