Why AI in Customer Experience May Be Happening in the Wrong Place
Article by Darius LaBelle, originally published by The Marketing Society in March 2026.
Commentary
Customer experience gains are unlikely to come from content generation alone. The stronger opportunity is using AI in the intelligence, orchestration, and decision layers of the experience.
Article by Darius LaBelle. Originally published by The Marketing Society. The publisher page is the source of record for the complete article.Read the original article